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Press Release: Game of Thrones Studio Tour wins UKInbound excellence award for Sustainable Tourism Provider of the Year

Press Release: Game of Thrones Studio Tour wins UKInbound excellence award for Sustainable Tourism Provider of the Year

October 25, 2023

Game of Thrones Studio Tour in Northern Ireland has won the prestigious national UKInbound Sustainable Tourism Provider of the Year award.

Recognised at the tourism industry group’s recent annual convention, Game of Thrones Studio Tour was hailed as a ‘world-class ultra-low carbon visitor attraction’.

Located at the principal film studios for Game of Thrones – Linen Mill Studios in Banbridge, Co Down – the immersive tourist destination invites fans of TV and film to go behind the scenes and discover the artistry that went into making the TV phenomenon.

Game of Thrones Studio Tour hosts more than 150 iconic screen-used costumes, as well as original props, weapons, jewellery, and dramatic sets such as Winterfell, Dragonstone, Kings Landing, and of course, the globally recognised one and only original Iron Throne.

The visitor attraction sits on a net-positive biodiversity 30-acre site, with a further 90-acre encompassed by a land management plan which includes a wildflower meadow, bird and bat boxes, rewilding areas, tree planting, composting, and herb garden. Community beehives and a raft of other sustainability measures are set to be introduced to the site in 2024.

The Studio Tour’s priceless original film sets and assets are protected within the 110,000 sq. ft visitor experience by an HVAC system with close temperature and humidity control, sensible and latent heat recovery, free cooling and a modular zero-carbon heating system with energy storage.

The UKInbound judging panel were already impressed by many aspects of the Sustainable Management plan at Game of Thrones Studio Tour and the scope of future aspiration.

UKinbound CEO, Joss Croft OBE, said: “A key part of our new sustainability strategy, is to showcase our member businesses who are doing great work to reduce energy usage and protect and regenerate the environment. In the future, we will use the practices and initiatives used by Game of Thrones Studio Tour to inspire our other members to take similar action in their businesses.”

Game of Thrones Studio Tour’s Executive Director David Browne said: “We’re thrilled that progress on our sustainability journey has been recognised with this prestigious award by UKInbound.

“Our ultimate vision for the Game of Thrones Studio Tour is for our visitors to continue making lifelong memories experiencing, dining on our locally sourced and prepared food, shopping, refuelling, and recharging, all carbon and guilt-free, with those valuable tourism and supplier revenues retained and recycled within our economy for the benefit of all our citizens.

“That makes good business sense for us, but it is also the right thing to do for future generations.”

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